Category Archives: Marketing advice

Marketing advice from the Ecard MInt blog. Information about how promote your business and put into place effective email, online and social strategies.

‘In Two Weeks’ Time…’

Have you noticed that there’s a sort of weary commentary that goes with the passing of time around the festive season? People chiming with all the regularity of a cuckoo clock: ‘in a month…in three weeks…in two weeks’ time IT will all be over for another year.’ It starts to feels like all hope of achieving everything we set out to do at the beginning of the season gets more and more unlikely with every open door of the Advent calendar.

But why so weary? We think we might know why.

Because it’s this time, above any other time of year, that we pile on the pressure: to have the perfect turkey, to buy the best gifts, to throw the best office party and send the best corporate Christmas card.

All too often, people associate being the best with being the most stressed. It’s like we’re not just counting down till Christmas day but the time just after the Christmas pud’s been dished up. And when the timer finally reaches zero, you’ll finally be able to just relax and let your wine spill down your nice new apron as you drift off during the Queen’s speech.

Well we don’t want you to have to wait until then to relax. We know that some things aren’t just about tradition but making the most of this time of year… and we might just be able to help you with one of those things.

Keeping in touch, especially if you’re a small to medium sized business is important. So our corporate Christmas e cards provide the perfect solution to reminding someone that you’re still there and always happy to hear from them.

Christmas cards can also be expensive and time consuming, depending on how many people make the ‘nice’ list.

Naturally, we’re pretty big advocates of ecards. For a few reasons, really:

  • You’ll save on postage cost and be able to personalise your cards without hand-writing every single one.
  • You can send them to the office down the road or to your customers ‘down under’ at the click of a button.
  • You can schedule your ecard way in advance or send it at 4.55pm on the last working day of the year.

Of course, we would say that. But we do actually believe that they can help relieve one of the big burdens of the festive period – letting you get on with worrying about the really important things, like whether to buy pre-made pigs in blankets (sure, they save time – but convenience like that comes at a premium).

So yes, we can help with that. To the other things, we say: ‘so what?!’ if the Turkey’s a little dry, if your relative asks if you still have the receipt for the scarf you bought them, or if you throw the worst party since Noah decided to put the world’s deadliest animals in the same room as the tastiest ones.

Christmas will come. And go. And come again. You’ll get more than one shot at it.

And as for keeping your clients? We’d like to say the same goes…

…but we’re determined not to get coal this Christmas.

Ecard Mint specialise in designing unique e cards for business including company birthday ecards.

A Christmas Story

By Christiana Brockbank

Unless you’ve been hibernating away in a cave somewhere (pleased that you didn’t bother to set an alarm) you’ve probably heard all about the competition between the big Christmas advertisements this year.

And you’ve probably noticed that the advert’s that tend to have a real impact are the ones that tell a story, however simple.

But the one that seems to have got everybody’s attention is John Lewis’ The Bear and The Hare. The advert centres on the somewhat suspicious friendship between a big grizzly bear and (lean and tasty) hare.

The M&S advert, not quite content with just one story, takes elements from many a fairytale in an extravagant mash-up of The Wizard of Oz, Alice in Wonderland, Aladdin and Hansel and Gretal.

Tesco go for a story about a couple from their first Christmas together to today as they celebrate with their children and grandchildren.

One unlikely brand to lodge itself firmly and forever in the collective Christmas consciousness is Coca Cola. Year after year, people await the ‘Holidays are Coming’ jingle and the trussed up red truck as confirmation that, yes, Christmas is definitely on its way. And I don’t know about you, but Coca Cola is rarely my tipple of choice around Christmas, yet there’s something inherently Christmassy about the brand. Just like John Lewis’ festive offerings of late, Coca Cola’s adverts are less about flogging a product and more about connecting with the audience through story.

And why? Because people love stories. There probably isn’t a day that goes by where we don’t hear, read or see one – whether in the newspaper, on film, in a book or, indeed, in the ad breaks.

Storytelling engages, it gets people on your side and keeps them there. It’s why so many of our animated business ecards tell a story, because online marketing works best when you’ve got people’s attention.

When you send an ecard to customers or businesses partners, it works because there’s no ulterior motive. You’re not selling a product – just like John Lewis wasn’t really trying to sell alarm clocks – you’re saying Merry Christmas or Happy New Year and sharing a story. A story that they’ll connect with, from a sender they’ll remember.

Browse Ecard Mint’s extensive design range and categories – from corporate Christmas e cards and business birthday cards to company employee cards.

Hubspot SEO Template

Search engine optimisation is a cost effective, efficient yet overlooked strategy. If used to its full potential, it could actually yield huge growth in your business with minimal risk. Over 250 million searches are carried out everyday in the UK and your targeted traffic will be driven through use of your key words. With 89% of users clicking on the first link of search results, your SEO should play a huge role in your marketing strategy. In the current economic climate, the implementation of cost effective marketing is more important than ever. HubSpot have an SEO template download available that we at Ecard Mint thought we would share with you. Enjoy!

Hubspot SEO Template

This guide is a useful template for you to organise your websites SEO strategy and will allow you to track it all in one place. On another note, below is a preview of our Ecard Mint designs that will be available upon website launch!

Ecard Mint Good Luck Design

Ecard Mint Good Luck Design

For a sophisticated, understated way to wish someone luck, this is the perfect choice. It is one of many from our large selection of company ecards starting from only £75. You will be able to customize it with your logo, message and website link.

 

A Useful Guide To Six Online Marketing Metrics

As you know, here at Ecard Mint we like to highlight the genuinely useful from the not so useful when it comes to online marketing information available on the web. As you probably know, there are plenty of articles, blogs, free tips and tools out there for you to browse, but having to decipher the good from the bad can be overwhelming, to say the least. This week we’ve found the six marketing metrics, courtesy of Hubspot, which definitely falls under the ‘genuinely useful’. Enjoy!

Six Marketing Metrics Your Boss Actually Cares About

“As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. ”

This useful marketing guide, brought to you by Hubspot, offers a marketing cheat sheet of metrics and a guide that looks at the most critical measures of marketing. These range from six marketing metrics that prove the value of your marketing by detailing formulas that enable you to calculate metrics along with explanations to interpret your own marketing success. Through use of scenario, Hubspot offers scenarios that demonstrate why these metrics are important. By following the online guide, you can not only interpret which aspects of your marketing strategy need more focus and which should be avoided, resulting in a more effective online strategy.