Facebook is the latest social media website to introduce the hashtag. The use of the hashtag grew organically on Twitter and has since been introduced on Google+, Instagram and Vine. Hashtags have been vital in expanding the role that social media can play: from reporting on new stories to aiding revolutions, hashtags have allowed people to gather around common causes and interests.
For businesses, hashtags can make it easier to reach new audiences and to take part in industry specific conversations. When a hashtag is placed at the beginning of a word, the word itself becomes a hyperlink. This means that it is easy to share content with people who are interested in the same topics. Additionally, they help to categorize the endless chatter that goes on on these increasingly popular social media websites.
If you’re promoting a new product or campaign, hashtags can help to increase visibility and can make it easier for people to engage with it. Hashtags also make it easier to see which topics people are talking about and what the current trends are. This can give you a better idea of your potential customers’ needs and interests.
Finally, try to use hashtags wisely. Use too many and you look like you’re lacking a focus, use too few and you may be missing out on the benefits that they can bring. They need to be targeted and well-thought out, instead of just noise.