With the upsurge of social media platforms proving to be an axiomatically effective marketing tool, we must consider that new ways of marketing a business are clearly based upon ‘connecting’. By connecting, I am referring to the importance of B2B and B2C interaction, conversation, attention and engagement. More and more, customers, consumers and affiliates are taking on the role of marketer for businesses as a result of social media and online interaction; it is they who drive the conversation about your brand and it is this conversation that will effectively have an impact on the way the company operates.
We’ve found a particularly interesting blog based on connecting, by Larry Benet and its cultivating impact on business, who says,
‘Connecting is the ability to identify and relate with people to increase your influence with them. If you can add value, serve others and give freely, then you can connect with anyone, power your business and get whatever you want faster.’
Take a look here, #2: Connect With Anyone You Want by Giving Value
The cultivation of strong relationships with clients, partners and consumers means that their potentially critical influences will be instead met with loyalty and strong brand awareness. So, in light of the prominence that connecting has to your business, here’s a preview of one of our ecards that will be available on the website when it launches.
This ecard is the perfect way for you to connect with clients, consumers and partners. Through regular interaction, this will add significant value to your business.