Yesterday (Oct 2nd) Ecard Mint attended the eCommerce Expo at Olympia London for a conference which brought together businesses big and small to discuss everything from marketing and platforms to payments, delivery and customer service.
One high point of the conference was the talk led by Nick Carr on behalf of Pure 360, offering advice to audience members on how to make the most of Christmas email marketing campaigns.
He discussed the importance of differentiating yourself from the competition with a reactive marketing strategy, bold subject headings and an ‘on-brand’ approach to your mail-outs.
During this lecture, we were especially proud to see corporate Christmas ecards at the top the list of the company’s suggestions of festive email marketing ideas:
— Ecard Mint (@EcardMint) October 3, 2014
Another highlight was witnessing Google Industry Director of Retail, Martijn Bertisen, talk about the technology that’s driving eCommerce – which included a demonstration of Google glass and an explanation behind the development of the self-driving car.
Throughout the talk, Bertisen emphasised the importance of delivering a mobile friendly website to help customers on their journeys throughout the Christmas period. He estimated that over 50% of Christmas retail enquiries were likely to come from smartphones.
This made us think about how our mobile friendly corporate ecards can act as a valuable stepping stone in your customer’s journey.
Whether accessing on a tablet, smartphone or desktop computer, recipients can go from their email inbox to open your corporate Christmas email card and touch or click to go straight through your website in a matter of moments. And as Nick Carr added in his discussion, even if your goal isn’t to sell there and then, an ecard is a great way to build up a relationship between you and your contacts.
For a summary of Martijn Bertisen’s lecture, watch the video below for his take on the future of eCommerce in the multi-channel marketplace: