It’s been quite a year for everybody, with normal being-changed so are businesses marketing efforts, nearly 65% of consumers prefer shopping online to avoid crowds and that was pre-covid.
What does this mean, well you need to create stand-out Christmas communications and think about the offers you are going to be launching this holiday season.
As they say, preparation is key: we start with analysing our previous Christmas email campaigns, we look at analytics such as open rate and click rate to define what went well and what came up short. We then segment our mailing list based upon these metrics.
Once you have your newly segmented email list, it’s time to look at the health of that list. It’s important to get rid of inactive, invalid and out of date email addresses. By maintaining a healthy email list you will prevent your sender reputation from being damaged and increase your deliverability rate for each campaign you send out.
With Ecard Mint, you can send campaigns out individually, that personalised approach can boost open rates by 50%. We have over 500+ Christmas and Holiday Ecards tried and tested for both B2B and B2C campaigns that get people engaged with your communications so leave the creative part to us and let you focus on your message.
Now before you send, and maybe the most important rule will be to check, check again then check once more. Proofreading has saved the day many times so proof your email copy to avoid any errors and check all the URL links in your campaign.
Select an Animated Christmas Ecard: https://www.ecardmint.com/static-ecards/business-christmas-ecards.html?offset=0
Pick a Static Xmas Ecard: https://www.ecardmint.com/static-ecards/business-christmas-ecards.html