When you consider China’s influence in global markets when paralleled with the increased internationalisation of the Chinese New Year, it begs the question, are international marketers missing an opportunity?
In short, yes. The old adage ‘seize the day’ feels remarkably apt here. An opportunity too big to pass up, the Chinese New Year conversation needs to be had, and soon. Before delving into your campaign though, here are a couple of things to think about.
Picking the Right Platform
Twitter and Facebook may be the social media giants of the Western world but they’re not as effective when running a Chinese New Year campaign because they are banned. Online marketing with ecards is a cost effective way to get around the restrictions without having to take the time getting to know, integrate and exploit new Chinese social media platforms like WeChat, Weibo and QZone.
Avoid Getting Lost in Translation
Adopting a cultural marketing strategy should be more than a last minute afterthought; it’s about understanding the culture and history of the holiday before delving into a campaign. Without taking any time to get to know what you’re working with, you could be doing more harm than good.
Chinese New Year Company ECard
Lanterns, fireworks, koi carp, Monkeys (well, this year any way), our selection has a huge range of traditional Chinese elements all wrapped up in a selection of beautifully designed Chinese New Year E cards. After all, who doesn’t like to celebrate?
On February 8th, millions of people will be celebrating the first day of the Chinese New Year and ringing in the year of the monkey. While the new lunar year is a time for celebration and goodwill, it is also an ideal opportunity for businesses to keep in touch with overseas clients, old and new.
As a marketing channel, New Year corporate ecards are an ideal choice. Easy to customise with your personal message and instant sending mean it’s simple to connect and share with your international clients this February. Our Chinese New Year Ecards provide a great range of traditional designs to celebrate ‘The Year of the Monkey’.
Chinese New Year Corporate Ecard
Send a business ecard and share in the celebrations of the Far East by passing on your wishes for a peaceful and prosperous year ahead.
Global alliances between companies, whether they’re in the US, China or Timbuktu, are a fact of life in business today. Intercontinental business dealings are rife and the importance of maintaining them detrimental. Now, we’re not saying that every business interaction is going to turn in to a full blown business affair, some are merely fleeting, but the fact remains maintaining strong lines of communication is key. Successful business partnerships depend on the management of the relationship, not just the deal.
So, with this in mind, what better time to put things into motion and celebrate the first day of the Chinese calendar with your overseas counterparts. Have a browse through our static and animated corporate ecards and share in the traditions and customs of the Chinese New Year. Just to make your choice a little more difficult, we’ve added a brand new animated ‘Firecracker’ ecard.
New ‘Firecracker’ Chinese New Year Ecard
The Year of the Horse brought spectacular celebrations in 2014 so join in the festivities for the Year of the Ram.
In light of these growing figures it’s not so surprising that last year Facebook founder and CEO, Mark Zuckerberg, decided to address a room of Chinese students in their native Mandarin. Speaking to the students of the prestigious Business School at Tsinghua University, Zuckerberg told the audience that he was “so glad to be in Beijing”.
See his full speech in the video below:
Despite the banning of Facebook and other social networks such as Twitter and YouTube in China, Zuckerberg’s attempt to impress shows the importance of creating good business relationships with the world’s largest economy..
It’s also a country that will soon be celebrating the most important date in its calendar – Chinese New Year. And just like a certain social media mogul, we’ve also been busy creating some ingenuous way to connect and share in the celebrations with business partners overseas…
Our Chinese New Year Ecards provide a great range of traditional designs to celebrate ‘The Year of the Ram’. Take a look at our newest addition to the company ecard category below:
As we approach the end of January, the New Year might seem like old news, but just around the corner is another important celebration and valuable marketing opportunity to mark down in your company calendar.
On February 19, in Beijing, Shanghai, Hong Kong and Macau, millions will be welcoming in the new lunar year represented, this time, by the ram.
Last year we celebrated the ‘year of the horse’ as shown in one of our designs below:
One of last year’s Chinese New Year designs.
But it’s out with the old and in with the new as we present our updated static e-greetings which focus on the ram symbol of the Chinese Zodiac:
The sheep/ram/goat is the eighth sign in the calendar – a good thing as 8 is considered a lucky number in Chinese culture.
Hot off the Ecard Mint Press comes the announcement that we’ll soon be adding a new ecard Chinese New Year category just in time for the vibrant and dynamic festival at the end of the month.
Share in the Celebration
Chinese New Year is such an important date in the Chinese calendar that we wanted to give our customers the opportunity to share in the celebrations with our static and animated company ecards. And China’s growth over the last decade has given businesses the incentive to pay more attention to what’s going on outside their own front door.
Chinese scroll design reads ‘Happy New Year’ in Cantonese
On top of our most popular categories, corporate Christmas e cards and Business Birthday cards, we’re constantly developing our range to provide more choice for a diverse global marketplace. Our goal is to give our customers the chance to cement good business relationships by sharing in the traditions and customs of international clients and partners.
So you can rely on the fact that in the next year will be investing more time in creating an even greater selection of ecards to incorporate and celebrate with even wider range of cultures and holidays.