This week Apple revealed the release date for Apple Watch, their first new product line since the launch of the iPad in April 2010, which led to customers camping outside stores worldwide. We’re guessing Apple’s new time machine is going to cause just as much of a stir. Every one of their product launches over the past 10 years has resulted in customers waiting in long lines for the latest slice of the ‘Apple’ pie.
So what makes their product promotion so successful?
Aside from the obvious appeal of cool design and innovative technology, Apple know how to promote a product. They follow a minimalist marketing technique comprising of simple style elements, as displayed in their advertising Campaign for iPod, which incorporated silhouettes of dancers against plain colour background, employing fashionable music and clever slogans like ‘1000 songs in your pocket’. In an article published by Jonathan Gardener, “Keep it Simple: a new mandate for marketing”, he explains:
“Simplicity is what consumers want, what marketers need, and what standard-bearers such as Apple, Google, and Amazon have proven as a successful way forward.”
When designing the Ecard Mint website, we thought carefully about the corporate ecard categories. When launching a product or service, engaging with customers isn’t always easy as there is so much noise and choice out there. Something Apple has figured out is to say one thing, and say it well, so with this is mind, we included the business announcement e card category for you to say what you need to say in a clear, simple and eye catching way.
When you engage your customers effectively, you are establishing a relationship with them and creating a dialogue that has real meaning. The rules of simplicity don’t just apply to Apple, they apply to every industry.
After all, who isn’t in favour of a little more simplicity in this world?