When you consider China’s influence in global markets when paralleled with the increased internationalisation of the Chinese New Year, it begs the question, are international marketers missing an opportunity?
In short, yes. The old adage ‘seize the day’ feels remarkably apt here. An opportunity too big to pass up, the Chinese New Year conversation needs to be had, and soon. Before delving into your campaign though, here are a couple of things to think about.
Picking the Right Platform
Twitter and Facebook may be the social media giants of the Western world but they’re not as effective when running a Chinese New Year campaign because they are banned. Online marketing with ecards is a cost effective way to get around the restrictions without having to take the time getting to know, integrate and exploit new Chinese social media platforms like WeChat, Weibo and QZone.
Avoid Getting Lost in Translation
Adopting a cultural marketing strategy should be more than a last minute afterthought; it’s about understanding the culture and history of the holiday before delving into a campaign. Without taking any time to get to know what you’re working with, you could be doing more harm than good.
Lanterns, fireworks, koi carp, Monkeys (well, this year any way), our selection has a huge range of traditional Chinese elements all wrapped up in a selection of beautifully designed Chinese New Year E cards. After all, who doesn’t like to celebrate?