As you know, here at Ecard Mint we like to highlight the genuinely useful from the not so useful when it comes to online marketing information available on the web. As you probably know, there are plenty of articles, blogs, free tips and tools out there for you to browse, but having to decipher the good from the bad can be overwhelming, to say the least. This week we’ve found the six marketing metrics, courtesy of Hubspot, which definitely falls under the ‘genuinely useful’. Enjoy!
“As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. ”
This useful marketing guide, brought to you by Hubspot, offers a marketing cheat sheet of metrics and a guide that looks at the most critical measures of marketing. These range from six marketing metrics that prove the value of your marketing by detailing formulas that enable you to calculate metrics along with explanations to interpret your own marketing success. Through use of scenario, Hubspot offers scenarios that demonstrate why these metrics are important. By following the online guide, you can not only interpret which aspects of your marketing strategy need more focus and which should be avoided, resulting in a more effective online strategy.