Monthly Archives: January 2015

Happy Birthday iPad!

Happy Birthday Ecard Design. Billboard with paster and Happy Birthday message

Happy Birthday iPad! – New Birthday Company E-Card

On January 27, 2010 Steve Jobs waved Apple’s very first iPad in front of global (and instantly envious) audience.

Preview our New Birthday Ecards for Business

And in the same week that iPad celebrated half a decade, we added not just one but TWO new mobile friendly birthday ecards for business to our site:

Click on the links to preview the new animated Birthday Billboard and Birthday Waiter e cards.

Manic waiter birthday ecard with cake and Happy Birthday message

Click on the image to preview this new business birthday ecard design

iPad and the Evolution of Email Marketing

Amongst other changes in the world of eCommerce, the iPad helped create a different kind of customer: one that was available most of the time and took their online life with them wherever they went.

Over the past 5 years, the shift in online communication from desktop to rucksack caused the evolution of email marketing techniques which considered campaigns around this modern consumer and it’s why we were absolutely adamant when we built Ecard Mint that all our business e-greetings should be compatible with tablets and smartphones.

It’s hard to believe that five years has passed since the iPad was introduced… and even more difficult to remember a time when they didn’t exist at all. But one thing is without question: Apple’s iPad has completely revolutionized how we use technology, not just in our personal life, but in business as well.

New Company E-Cards to Celebrate the Year of the Ram!

As we approach the end of January, the New Year might seem like old news, but just around the corner is another important celebration and valuable marketing opportunity to mark down in your company calendar.

On February 19, in Beijing, Shanghai, Hong Kong and Macau, millions will be welcoming in the new lunar year represented, this time, by the ram.

Last year we celebrated the ‘year of the horse’ as shown in one of our designs below:

Chinese New Year Ecard  Red and Gold Design for the year of the horse

One of last year’s Chinese New Year designs.

But it’s out with the old and in with the new as we present our updated static e-greetings which focus on the ram symbol of the Chinese Zodiac:

The sheep/ram/goat is the eighth sign in the calendar – a good thing as 8 is considered a lucky number in Chinese culture.

Red and gold Year of the ram Chinese New Year ecard

Year of the Ram –  updated Chinese New Year ecard

Happy Chinese New Year red and gold year of the ram ecard design

Another updated e-greeting for Chinese New Year

We’ve also updated the animated Chinese New Year ecards, ‘Scrolls’ and ‘Night Lanterns’, to reflect the change.

We hope these Chinese New Year ecards for business encourage your company to share in the celebrations in the Far East, allowing you to pass on your wishes for a peaceful and prosperous time ahead.

Why You Shouldn’t Proofread Your Company Ecard

It’s easy to make a misstake.

Yes, we did that on purpose.

Over our busy festive period, we got quite a few emails from customers who, once they’d purchased their company Christmas ecard, realised that they made a bit of a boo-boo – missing an apostrophe here, a letter there and so on.

“No problem,” we said and helped them re-create and send their e-greeting again.

Luckily, in these cases, the corporate ecards were sent as links or scheduled for to be delivered at a future time and date, so no harm was done.

But what if they hadn’t? How can these errors be avoided?

When you’re the charged with the task of creating and sending out your next company mail-out it’s often hard to see the wood for the trees when it comes to those pesky typos, grammatical slip-ups and the like. Proofreading is one of those skills that you can be absolutely brilliant at, until it comes to reading your own work.

Thankfully, Wired magazine  recently confirmed that the reason these mistakes slip through the net is not because we’re careless but, rather, because we care. And they even got a scientist to back it up. With the help of a Psychologist (Tom Stafford from the University of Sheffield) the article, “What’s Up With That: Why It’s So Hard to Catch Your Own Typos”, explains:

When you’re writing, you’re trying to convey meaning. It’s a very high level task… When we’re proofreading our own work, we know the meaning we want to convey. Because we expect that meaning to be there, it’s easier for us to miss when parts (or all) of it are absent.

So now we know the science behind it, how do we banish those embarrassing blunders from our business e-cards and email marketing campaigns once and for all? The answer’s quite simple: don’t proofread, get someone else to do it.

A fresh pair of eyes on your copy might sound cliché but can work a treat.

Obviously, we’re not suggesting that you make someone else correct a first draft – but when you think you’re ready to send your email out into the big wide world, don’t. Pass it on to the person sitting next to you instead.