Monthly Archives: August 2014

Choosing a Charity for Your Corporate Ecard

What do Mark Zuckerberg, Benedict Cumberbatch and Kermit the Frog all have in common?

Well, they’ve all taken part in the ALS Ice Bucket Challenge, the latest craze to sweep the internet.

A N-ICE Way to Donate

And although it might seem a little bit silly, it’s all for a good cause as the organisation has raised $88.5 million in the US alone – a figure that keeps on rising.

It’s pretty remarkable, especially considering that in the same period last year, the charity reported that it collected just $2.6 million. And whilst the sheer amount of money that has been donated is obviously the main goal, the Ice Bucket Challenge for ALS and MND Association (its UK counterpart) has had another positive effect: raising awareness.

If you hadn’t heard of the ALS association until recently, you wouldn’t be the only one. The organisation itself admits that it’s a small and (up until now) under publicised charity that funds research into a progressive degenerative disease that affects nerve cells in the brain and spinal cord.

The Ice Bucket Challenge has also helped to highlight another important point; there are lots of small charities out there, suffering from a lack of funding – perhaps you’ve worked with some of them or have donated to them in the past. And whilst the challenge has been largely focused on individuals promoting the charity, you might be wondering how to go about raising awareness on behalf of your company…

Well, you may be relieved to hear that raising awareness doesn’t always go hand in hand with some grand gesture like pouring a bucket of icy-cold water over your head or, as with the last internet charity craze aimed specifically at women, posting a photo of your make-up-less face. It can be as simple as making a donation at Christmas to share with your employees and business partners to a cause you feel is worth endorsing.

Use a Company E Card to Raise Awareness

We added the charity donation logo feature to our business ecard service specifically for this purpose; to allow companies to easily upload or choose from our list of logos to proudly promote their chosen cause on their corporate Christmas e card.

From Action Aid to the World Wildlife Fund and everything else in between, we hope you’ll find just the right Christmas ecard to help you spread the word.

Why Office Birthdays Are Important

Workplace birthdays are often seen as a bit of a chore to everyone involved. Baking cakes, doing a whip round, picking out a birthday card and buying presents are just some of the tasks expected to be carried out by those unfortunate enough to be lumbered with ‘birthday duties’.

In an episode of The Office: An American Workplace, entitled ‘Survivor Man,’ Jim has a cunning plan to alleviate the hassle associated with celebrating co-worker birthdays ahead of ‘birthday month’. With loads of colleague birthdays fast approaching, Jim decides that it would be a good idea not to bother with individual parties, cakes and presents and instead organises a joint celebration. After a lot of disagreements and stress for all involved, the episode ends with Jim relenting once he realises that making a big deal about each employee’s birthday is the right thing to do…

But why are employee birthdays so important?

Because celebrating an employee’s birthday is about making your each and every employee feel appreciated and part of the team. And whilst lavish parties, expensive gifts and home-made cakes might not always be necessary, a birthday ecard with a personal message is always sure to be greatly received.

Check out more employee ecards for your business at Ecard Mint.

Email Marketing Tips for SMEs

Email communications remain the cornerstone of online marketing; done right, they can be an affordable way to remind customers about your brand as well as developing your relationship to them along the way.

How to Keep your Email Subscribers Happy

And that’s why it’s important to show your customers that your business is worthy of their email address. So how do you keep your email subscribers happy? Here are a few tips to help get you started…

Make the Sign-Up Process Quick and Easy

If you’re thinking of starting a newsletter, make sure that it’s easy for your users to subscribe. Provide a clear form in a prominent location on your homepage or blog. Try to design a simple form that doesn’t ask for too much information – but don’t be afraid to add a birthday date field – sending your customers a birthday e card is a great way to sweeten their opinion of your brand.

Say ‘Hello’ with a Welcome Email

It’s always a good idea to get off to a good start with a friendly welcome email. You could even send your customers a discount code or provide them with some exclusive content to say thanks for trusting you with their email address and as an incentive to pay attention to future mailings.

Hello Speech Bubble Company E Card

Say ‘Hello’ and welcome new subscribers with one of our company e card designs.

Send Email Marketing that’s Mobile Friendly

When we developed the Ecard Mint website, we were adamant that all our ecards should be compatible with all mainstream mobile devices, and therefore created designs which could be viewed on most smartphone and tablets including iPads and iPhones. But why was this such a big deal for us?

Just ask ReturnPath who published this infographic with a number of very persuasive statistics, including this one:

43% of Europeans and a staggering 63% of Americans would close or, even worse, junk a marketing email that wasn’t optimized for use on mobiles.

Brand your Marketing Emails Clearly

Make sure your marketing emails fit in with your brand by adding your company logo, a link to your website and your social networking profiles. This isn’t just about directing people to different marketing channels, but about giving your customers the full picture of your brand and what it can offer your subscribers.

It’s exactly why each and every one of these elements is present when you come to customising one of our corporate ecards.

Keep your Newsletters Brief

Amongst the abundance of other emails in their inbox, your communication has limited time to make an impact. So it stands to reason that brevity and clarity should be your main mantras when it comes to creating the copy for your newsletter. Subheadings, short paragraphs and content that you can get the jist of at a glance are all great ways to ensure that your readers stay subscribed.

And Above All, Make it Relevant

Ask yourself why you’re sending your marketing email; what are your goals and what will your contact list get from your newsletter. One sure-fire way to encourage ‘unsubscribe’ emails is to send a communication that has no real purpose. But by keeping your email campaigns user friendly, easy to digest and, above all, relevant, you might just earn you and your company a great return on your investments in email marketing.

 

5 Reasons Why Humour is Good for your Business

Companies can sometimes be a little weary about introducing humour into the work environment. A fear of appearing unprofessional or being responsible for a joke that’s in bad taste can put organisations attempting to tickle the funny bone of their clients on edge.

But an ability to turn a frown upside down can actually be a string in your bow rather than a pain in your business’ backside.

So, as a fella with a fair bit of face-paint on once said: “Why so serious?”

Here are 5 reasons why we think having a sense of humour can be invaluable to your business:

  1. Helps build better relationships with clients – comedy can really help ‘break the ice’ with new customers and strengthen relationship with existing contacts.
  2. Helps build better working relationships with employees – a happy working environment is key to the success of your company and a little bit of laughter can prove a great tool in alleviating stress during tense or hectic times.
  3. Makes your company seem more approachable – tasteful humour can put customers and business associates at ease.
  4. Allows your company to stand out – being one of the companies willing to poke your head above the parapets and try for a chuckle could be the thing that differentiates your organisation from the rest.
  5. Increases productivity and encourages creative thinking – if you’re all about outreach, showing your employees or business contacts that you welcome intelligent and creative thinking through humour can be a doorway to unlocking new ideas.

Add Some Laughter to Your Marketing Plan with an Ecard

Coming up with funny content to share with your customers or employees can be tricky. After all, there’s nothing un-funnier than a joke that feels forced.

Company Ecards as part of your marketing plan provide a slightly more subtle way of inviting your business contacts to share in joke, particularly at opportune moments in the calendar – our funny corporate Christmas Ecards go down a treat during the festive season.

Funny Static and Animated Company E Cards

Whilst some might argue that there’s nothing funny about a good marketing strategy, as a company who specialises in providing tools for email marketing, we beg to differ.

From our retro humour ecards for business to our animated company e cards featuring tormented turkeys, a naughty snowman and even some snowball dodging politicians, we’ve got the goods to get your recipients giggling.