The other day we came across an article on Mashable which we shared through our Twitter page. The piece was all to do with determining some possible candidates for ‘The 12 Most Overused Business Buzzwords.’
The article highlighted 12 of the most clichéd phrases as chosen by 12 successful business founders with explanations as to why they’re mostly redundant and always fairly ridiculous.
12 Most Overused Marketing Buzzwords
The top 12 were:
- “Hit the ground running”
- “Think outside the box”
- “Paradigm shift”
- “Value add”
- “Growth hacking”
- “Game Changer”
Recognise any? We have to admit we’re familiar with the majority of these, but some we’ve not had the misfortune to experience – “Growth hacking”, for example, sounds very messy and something you should only do after consultation with your doctor.
Buzzword Banter with Business Babble Ecards
We’ve long been aware of the influence of buzzwords in the marketing world and how there’s been a sort of backlash against the sometimes meaningless jargon adopted in place of straight-talking, no-nonsense meeting room dialogue.
It’s exactly the reason why we developed a range of company e cards designed to gently poke fun at this ludicrous phenomenon within the business world.
Behold, the Business Babble ecard:
We’re pretty fond of these designs and we think we know the reason why.
We could say it’s because they’re ‘game changers’ or that these email greeting cards are ‘really pushing the envelope’ — that they’re ‘innovative’ and ‘value add’ to businesses through ‘engagement’.
But the real reason we think they work so well is because most people in the marketing realm at some time or another have been subject to (and have cringed at the mention of) at least a few of the phrases used.
The example shown is just one of four ecards available in the Business Babble range. You can find all four, plus more funny corporate ecards, in our humour category.