Monthly Archives: July 2014

Are These the Most Clichéd Business Buzzwords Ever?

The other day we came across an article on Mashable which we shared through our Twitter page. The piece was all to do with determining some possible candidates for ‘The 12 Most Overused Business Buzzwords.’

The article highlighted 12 of the most clichéd phrases as chosen by 12 successful business founders with explanations as to why they’re mostly redundant and always fairly ridiculous.

12 Most Overused Marketing Buzzwords

The top 12 were:

  1. “Hit the ground running”
  2. “Visionary”
  3. “Think outside the box”
  4. “Innovate”
  5. “Influencers”
  6. “Pivot”
  7. “Paradigm shift”
  8. “Engagement”
  9. “Value add”
  10. “Pre-revenue”
  11. “Growth hacking”
  12. “Game Changer”

Recognise any? We have to admit we’re familiar with the majority of these, but some we’ve not had the misfortune to experience – “Growth hacking”, for example, sounds very messy and something you should only do after consultation with your doctor.

Buzzword Banter with Business Babble Ecards

We’ve long been aware of the influence of buzzwords in the marketing world and how there’s been a sort of backlash against the sometimes meaningless jargon adopted in place of straight-talking, no-nonsense meeting room dialogue.

It’s exactly the reason why we developed a range of company e cards designed to gently poke fun at this ludicrous phenomenon within the business world.

Behold, the Business Babble ecard:

Funny Business Babble e greeting - Coffee or Tea? Corporate E Card

One of four of our Business Babble ecards

We’re pretty fond of these designs and we think we know the reason why.

We could say it’s because they’re ‘game changers’ or that these email greeting cards are ‘really pushing the envelope’ — that they’re ‘innovative’ and ‘value add’ to businesses through ‘engagement’.

But the real reason we think they work so well is because most people in the marketing realm at some time or another have been subject to (and have cringed at the mention of) at least a few of the phrases used.

The example shown is just one of four ecards available in the Business Babble range. You can find all four, plus more funny corporate ecards, in our humour category.

An Email Marketing Plan for All Seasons

It’s no secret that we’re a company that need to pay attention to the upcoming seasons and the celebrations each one brings. And though it might seem ridiculous to even mention it during a suspiciously warm British summer, there’s one particular season that’s always on our mind.

December is easily our busiest month, as companies prepare to send their corporate Christmas ecards to employees, clients and business partners.

Analysing Data for Seasonal Email Campaigns

How do we know this? Well apart from the obvious increase in revenue, we use Google Analytics to monitor visitors to the site and conversions over the past year – allowing us to effectively expect the next Christmas rush by a certain date.

Our Corporate Ecard Strategy

Just because the nature of our business is to assist yours with a unique and bespoke email marketing strategy, doesn’t mean we’re able to neglect our own.

So as Christmas begins to creep up on us, here’s what WE do:

We’ll take a look at our figures from last year.
We’ll work out the peak in traffic and transactions and we’ll mark that date in our diary for this year.
Then we’ll count back a week or so.
And then we’ll do something quite bold:

We’ll send our own Christmas company ecard.

It might seem ever so cunning, but we’ve found that it’s the perfect way to give our previous clients and business partners a gentle nudge and sometimes a much needed reminder that it’s that time of the year again.

It’s also about making life as easy as possible for our users. If they’ve sent business email cards with us in the past, there’s a chance that they may want to send one again – so providing our contacts with a direct link to our corporate e card site, eliminates the process of finding us in the search engine results pages or by trawling through their old emails.

Sending Company Ecards at the ‘Right Time’

Ecards can be a great way to reach out to customers and clients during the Christmas period. But the real message here is that timing is key.

And we don’t just mean for us.

Send an ecard too early and you run the risk of suffering the same sort of response you might get from neighbours if you decided to put up your Christmas tree in the middle of June.

Conversely, there are obvious downfalls to sending a last minute mail – there’s nothing more depressing than returning to work in January to find an unopened Christmas card in your inbox sent at 5pm on 24th December.

Of course, the ‘right time’ is entirely dependent on the nature of your business, which is why examining all the available data of the habits of your users around the busy Christmas period can really make all the difference to your seasonal email marketing campaigns.

Email Marketing for Mobile

We tend to think that when it comes to showing the numbers quickly and concisely, infographics can be a tad hit and miss.

This one by Mashable, however, we did find quite interesting. 

Have a look and see what you think: What do we know about email today infographic

Some staggering statistics there, we’re sure you’ll agree.

In particular, we’re drawn to the two bottom figures, one which tells us that 90 million Americans access email through a mobile device and that 27% of emails are opened on a mobile device.

This isn’t as surprising as it is a confirmation of how the internet, and the way we use it, is changing. 

And because of this, email marketing is changing too. Campaigns are created around responsive designs that are fully compatible with smartphones and tablets, along with desktop and laptop computers, for maximum impact from your mailing list.

It’s one of the reasons why we were determined to create our corporate ecard website as fully compatible with all mainstream mobile and handheld technology – with more and more emails being sent every single day, compatibility issues are simply not a good enough excuse to lose out to the competition.

Of the 89 billion business emails that will be sent today, make sure yours don’t go unnoticed.

Check out our business e cards now.

What Should You Expect from a Workplace Birthday?

We recently tweeted the story from BBC News that Manchester City footballer Yaya Toure was disappointed that his side had failed to mark his 31st birthday.

Office Birthday Etiquette

Workplace birthdays can be tricky, as behaviour expert, Judi James describes them in the article as a “complete and utter minefield” mainly due to the fact that different companies, departments and teams do things differently.

And when it comes to treating staff equally, she admits that “Birthdays bring out people’s infantile side” as people will take note of what their colleagues receive and expect the same.

Agony Aunt, Virginia Ironside, adds hers two cents advising that normal etiquette dictates that when it comes to office birthdays, the celebrating party should be the provider of cake and that no-one should be expecting presents.

This advice seems sound. Yet, it’s clear that acknowledging an employee’s birthday in some small way, can show that you value them as part of your team.

How things might have been

If we look at this news story again, it’s disheartening to think that if only Man City Manager, Manuel Pellegrini, had taken the time to browse through our range of Corporate Ecards he could have found just the right way to wish Yaya many Happy Returns, thus avoiding all this ill-feeling and resentment.

With a personal message from The Blues and the Man City badge proudly attached, what more could a £200,000-a-week midfielder ask for?

We think he would like this one:

Funny Retro E Card with Caption

Retro Happy Birthday E Card

By using our scheduling feature, Pellegrino could have also guaranteed that there was no need for an embarrassing belated birthday card. And in the interest of not showing favouritism, our Birthday Ecard Tool, allows companies to add the dates of their employee’s annual celebration, meaning that Aguero, Silva and the rest of the gang are all kept on-side.

On a more serious note, making your employees feel a little bit special on their day can have quite an effect on morale, so keep your team members happy and do something to make them feel appreciated on their birthday.