Monthly Archives: May 2014

Ecard Mint is on YouTube

We’ve officially hopped on the ‘Tube’ and created our very own Ecard Mint video channel in an effort to diversify our online presence and provide another platform for our users to browse that huge collection of animated email cards that we’re so very proud of.

We’ve been developing animated e greetings for organisations since 2013. But up until now, previews of our customisable designs have only been available directly through the Ecard Mint website.

So we thought it was about time we jumped on board and found ourselves a spare aisle seat on the world’s largest video sharing site.

We’re no strangers to social, oh no. Ecard Mint already has an existing presence on Facebook, Google+ and Twitter. But the introduction of a company YouTube Channel and expansion of our reach beyond the boundaries of the Big Three seemed like a no-brainer; YouTube’s a visual medium and we put a lot of effort into making our designs look great. If there’s potential to share our ecards with a wider audience, well of course we want to be a part of that!

Along with our active company blog and presence on the major social networking sites, the addition of Ecard Mint’s YouTube channel gives us the opportunity to take a more integrated approach to our marketing strategy.

As well as giving us a chance to take in the odd cat video whilst we’re there. Like this one:

Ahhhh. What were we saying again? Oh yeah…

Our latest videos added to the channel include corporate e cards for retirement (previewed below), employee leaving cards and thank you e-greetings. More cards are to be added in the coming months, including new designs currently in development.

But if you simply cannot wait, you can still find our whole catalogue of very individual digital e cards for every occasion on our website; from Christmas and Birthday card categories to other more unique collections such as Motivational business ecards and Humorous e greetings.

Where Did Ecards Come From?

The custom of sending greetings cards has been around for quite some time. Of course, we all know that this tradition can be traced back to ancient Chinese culture in celebration of New Year…

And obviously, we’re all familiar that it was early Egyptians who send their greetings on papyrus…

Hmm.

But what about ecards? Where did they come from? It’s not hard to deduce that the concept was derived from the traditional paper card but who created the first email greetings cards and why? These are the questions that, without the answer, have the potential to leave you sleepless.

So sit tight, because today Ecard Mint is taking you back to school and teaching you all about the origin of the humble e card. Or should we say Electric Postcard…

1994 – Judith Donath of the MIT Media Lab creates the world’s first postcard site: The Electric Postcard.

Electric Postcard - Screen Grab

1995 – After building steadily over the last couple of years, the Christmas season sees over 19,000 cards being sent a day in the run-up to the holiday season.

1995 – November brings the introduction of Awesome Cyber Cards which begins to develop the ecard offering a suggested greeting along with the image.

Awesome Cyber Cards Screen Grab

1996 – By Spring 1996, Over 1.7 million electric postcards have been sent.

1996 – Later in the year, new capabilities introduced with the Netscape 3.0 browser allow ecards to be mailed direct from the sender, rather than merely sending an announcement from the company to the recipient with a link to the card’s location.

1997 – Paper greetings card companies such as Blue Mountain begin to add ecards to its site, capitalising on the popularity of this new method of communication.

1999 – The dotcom boom sees the ecard industry expand. Blue Mountain Arts is sold for a noteworthy $780 million.

So there you have it, a complete (and quite concise) history of the inception of the e-card.

Granted it’s neither very long nor complicated, of course there are no ancient Egyptians involved… BUT it is interesting to note how the industry took off in such a short amount of time.

Writing in the mid 90s for her thesis, ‘Inhabiting the Virtual City’, Judith Donath might just have the answer as to why her invention was embraced so quickly:

“The most significant function of the postcard, and the reason, I believe, for the great popularity of The Electric Postcard, is that they allow people to keep in touch without having to actually say anything.”

Need an ecard for an occasion in your organisation? You name it, we’ve got it: