Monthly Archives: March 2014

New Employee Designs from Ecard Mint

We’re very pleased to announce the addition of two ecard designs to launch our new Employee category within the animated branch of Ecard Mint. 

The ‘Congratulations on Your Promotion’ animations have been developed from the static ‘Team’ category of business ecards. Starring illustrated office characters drawn in a retro style, alongside the relevant greetings messages, the static company employee ecards have been created in consideration of a variety of workplace occasions – such as welcoming new staff members on board or saying a fond farewell to employees on their retirement.

At Ecard Mint, we always try and make our designs as versatile as possible, which is why our new designs feature one female and one male option to offer a more representative ecard for the newly promoted recipient.

Animated Employee Ecards - Design Preview

New Animated Employee Ecards – Design Previews

The new company e cards show employees as they jump for joy beside the ‘Congratulations on Your Promotion’ message and dance to the upbeat music playing in the background.

The addition of the new employee ecard category in the animated section of the site is all part of our plan to offer a diverse range of email marketing communications suitable for both internal and external use.

We think that these designs, in both static and animated Employee categories provide a really valuable opportunity for small and medium sized businesses to acknowledge and show their appreciation to exceptional members of staff, to keep their morale high and to ensure that the best people feel valued and happy in their organisation.

They encourage celebration of the important landmarks of the team member’s career within their company and help build better relationships between the employer and employee.

We’re constantly developing our animated range to incorporate more of the versatile static categories for business use, which include Announcement, Invitation and Appreciation ecards – as well as the ever-popular business Christmas ecards and  corporate Birthday e cards.

Visitors to the site can preview and customise their chosen design before they sign up. Ecard Mint offer a ‘Pay As You Go’ payment option as well as Silver and Gold membership deals with discounts for users looking to send more than one ecard to employees, customers and clients.  

Redefining Viral Video for Small Businesses

Last month, the top 10 viral marketing videos from 2013 were announced with Dove’s 3 minute ‘Real Beauty Sketches’ film taking the top spot:

Following on from this, The Guardian on Social Media Marketing released an article attempting to discover the secrets behind the success of popular viral videos.

And again it seems there is no easy answer. Particularly for small businesses who don’t have the resources to back up their campaign with ‘rock-solid media planning, distribution and public relations strategy,’ as columnist Jessica Twentyman herself admits.

Instead, Twentyman suggests that smaller businesses limited by budget should ‘define “Viral” on their own terms’ and focus on creating captivating content that engages their audience.

Microcontent is given plenty of mention as a way of evening out the playing field – using thriftier budgets and a smaller company’s ability to be responsive as key to engagement.

Planning a communications strategy around important dates in the calendar is important – sending a company Christmas e card, for example, can be extremely valuable. And offering ‘real-time content’ in response to developments within your business or the outside world can be really effective too. Not to mention user-generated content, where advocates of your brand create a compelling message on behalf of your company through photo and video sharing.

The article concludes with a hopeful message to SMEs looking to make waves on a shoestring budget:

“The simple rule is this: no brand should be intimidated by the megabucks budgets and sky-high production values of big-brand viral campaigns. There is still huge value to be gained from more modest attempts to engage with online audiences, as long as they’re timely, relevant and compelling.”

Corporate Ecards provide a unique and method of engagement through internal and external marketing. Browse our varied selection of custom business e-cards which include Company Birthday E card or to get in touch about creating a bespoke card through our contact form or call +44 (0) 208 977 1122.