Monthly Archives: January 2014

Best Internet Marketing Techniques

Over the years we’ve come to learn that there’s no ‘quick-win’ when it comes to online marketing.

A definition of the notion itself is so fluid and dependent on changing user trends and search engine responses that it’s hard to really pin down the best internet marketing techniques available to small and medium sized businesses trying to make their presence known amongst a sea of competitors.

So we’re sorry for the slightly misleading title, we don’t have all the answers. However we do have this rather interesting case study with the same title which we’d like to share.

The case study investigates a start-up Summer Camp business in their first year and investigates which internet marketing avenues provided the best ROI.

Unsurprisingly, the tool which proved most successful for driving traffic was the humble blog. It’s something in online marketing that we hear over and over again – relevant and fresh content is key to web success and a blog provides the perfect platform. The case study admits that for a successful campaign you’ll need to post at least one blog per week and keep it up.

Yet the insight given is not all so well-worn. The case study provides some interesting surprises especially in relation to social networking; LinkedIn, for example, doesn’t fare too well in this particular example.

The case study also comes with a note of caution; as soon as the camp owners began looking to promote their new business online there were flooded with emails and calls from scammers promising first page rankings and other unrealistic claims. Even if their claims are in some way true, the methods used are dubious and whilst they may result in a slight increase in traffic, it will be temporary. What’s more, it could damage your website in the long run as search engines are constantly working to crack down on these underhand tactics.

Ultimately after reading this case study, that old adage – if anything that’s worth doing, it’s worth doing properly – feels remarkably apt. The best return always comes from things you invest in. And just as this case study shows, that investment doesn’t always have to be financial.

For a more in-depth look, read the full case study here or browse the presentation below:

Ecard Mint specialise in email marketing communications for business including Corporate Christmas e cards and Company Birthday ecards

Have Another Happy New Year

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Hot off the Ecard Mint Press comes the announcement that we’ll soon be adding a new ecard Chinese New Year category just in time for the vibrant and dynamic festival at the end of the month.

Share in the Celebration

Chinese New Year is such an important date in the Chinese calendar that we wanted to give our customers the opportunity to share in the celebrations with our static and animated company ecards. And China’s growth over the last decade has given businesses the incentive to pay more attention to what’s going on outside their own front door.

For example, you might be interested to know that on the world stage, China is the world’s fasting growing economy and overtook Japan in 2011 to become the second largest economy, leaving only America with a higher nominal gross domestic product (GDP). The country has also averaged an impressive yet consistent growth rate of 10% over the last 30 years.

Year of the Horse

In 2014, New Year falls on the 31 January and will mark the year of the horse in the Chinese zodiac. Festivities culminate in the Lantern Festival on the 15th day of the first month.

Take a cheeky, sneaky peek at some of our new corporate e cards, below:

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Celebrate the Year of the Horse with Ecard Mint

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Chinese scroll design reads ‘Happy New Year’ in Cantonese

On top of our most popular categories, corporate Christmas e cards and Business Birthday cards, we’re constantly developing our range to provide more choice for a diverse global marketplace. Our goal is to give our customers the chance to cement good business relationships by sharing in the traditions and customs of international clients and partners.

So you can rely on the fact that in the next year will be investing more time in creating an even greater selection of ecards to incorporate and celebrate with even wider range of cultures and holidays.

1 Digital Marketing Resolution for 2014

Resolutions are part and parcel of that no man’s land in the calendar between the end of December and February where you’re forced to insist that you’re going to change the habits of a lifetime for, oooh, at least a month.

But don’t worry we’re not going talk about how you can make improvements in the New Year, because quite frankly, if we read another article listing ‘5 digital marketing resolutions for 2014’ we might just have to melt down an entire chocolate orange and drink all that molten goodness through a straw.

Instead we’re suggesting only one resolution for your business – giving your achievements the recognition they deserve. We’re suggesting, that instead of focusing on what you’ve been doing wrong, as seems to be an perennial requirement of January and February, that you instead focus on all that your company has achieved as a way of motivating the continuation of good habits and encouraging more without even pushing for it.

And if you’re a small company struggling to make what little resources you have provide the greatest return, improvements don’t have to be drastic. In fact, creating an environment where steady and consistent growth of your digital marketing strategy is the order of the day, where you’re able to prioritise and set feasible goals, might just be the key to getting your creative content juices flowing.

The New Year doesn’t always have to mean changing everything. Maybe it should be more about giving yourself a pat on the back for earning so many extra followers through social platforms or diversifying your content with the odd video post.

Speaking of which, take a look at this great Ted Talk by Dan Pink on the puzzle of motivation for a more in-depth look at just what we mean…

Motivate your employees in the New Year with a corporate e card. For various occasions in the corporate calendar, choose from our extensive category including company Christmas ecards and Birthday ecards for business

Happy New Year from Ecard Mint

A look back at 2013

2013 was a really exciting time for us. Towards the end of year, we launched Ecard Mint – the culmination of months of hard work developing a business e card site that focused on great usability and provided all the extra functionality needed for businesses wishing to send high quality, professional greetings.

Site features and functionality

We were pretty insistent on some of the features for customising our ecards. We wanted to allow users to add their own social media accounts, to upload their logo, and add the logo of their chosen charity, quickly and without hassle. It was also really important to make sure that all our ecards were compatible with devices such as iPads and iPhones, as the use of smartphones and tablets becomes ever more prominent in the workplace.

Looking ahead

Looking forward to the year ahead, we hope to build on this hard work by continually updating the site with new designs and delivering insightful marketing advice on a range of subjects in our blog and on our social networking platforms (Twitter and LinkedIn), as well as providing responsive and friendly customer service.

We’re also looking to complete the ‘Design Your Own Ecard’ side of the website which is still under construction. We do, however, continue to create bespoke ecards and develop existing designs. For companies looking to commission a truly unique greeting, contact us with your requirements using our enquiry form or call us on +44 (0) 208 977 1122.

In the meantime, we’d like to take this opportunity to say thanks for all your support and wish you all the best for a happy and prosperous 2014.

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Happy New Year from Ecard Mint

Say Happy New Year to clients, customers and employees with our selection of static and animated New Year company ecards. Or for employees and business partners celebrating their birthday, send a corporate Birthday e card.