Monthly Archives: December 2013

Finding the right time

‘You there! What day is this?’

‘Why today, today is Boxing Day.’

‘…Oh.’

Did we miss it?

Anyone who knows anything about blogging, and indeed sending ecards, knows it’s hard to miss getting the right day. If we can be frank, this is not what you would call a ‘live’ broadcast.

At the time of publication, Ecard Mint is closed for Christmas and we can therefore confidently wager that at least one (and most likely more) employees are currently slumped in an armchair thoroughly wiped out from watching too much telly and eating too many Terry’s Chocolate Oranges.

1_1_48_stamped_seasonsgreetings3PR

Merry Christmas from Ecard Mint

In fact, if you’d allow us to pull back the curtain just a tad more, we can actually reveal that this blog was written and scheduled to go out a week ago.

Modern technology, eh? Marvellous.

And as we were saying, if you’re familiar with sending business e cards you’ll know that one of the many, many wonderful things about internet and email marketing, is the ability to dictate the exact time and date that you can put your communications out there. This works especially well if you’ve had the good sense to research when marketing emails are best received. See this insightful article about scheduling from the Econsultancy blog for more information.

So no – we didn’t miss it. We we’re simply waiting for the right time.

Merry Christmas!

We’ll see you in the New Year.

Missed sending your company Christmas e card this Year? Redeem yourself with one of our wide range of New Year ecards for business.

The Last Christmas Post

We were wondering what to write about for our last post before Christmas. And that got us thinking, ‘post… last post… when is the last post?’ And wouldn’t you know it, that day is today.

Yes this is it. Today is the last day to send your parcels and cards with Royal Mail to make sure they land on the designated doorstep in time for festivities.

Of course, if you’ve had a good year you could always delay for a couple of days and go first-class – as long as you get yours in the red box by the 20th December. And if you’ve had a really, really good year (we’re talking lottery wins and long-lost inheritances) you can put it off till the 23rd of December and use Royal Mail’s special delivery service.

Or if you’ve still not managed to send off your corporate Christmas ecards, at Ecard Mint the last post is determined by you. You can schedule your company e card for Christmas eve, for 4.55pm on the last day of work or even 23.59 on Christmas day itself (bit odd, but who are we to judge?)

You don’t need stamps, you don’t need paper and you definitely, most certainly do not need to panic.

Now that’s a last post to be proud of.

Oh thank you, you’re very kind.

And now that that’s all sorted (as the postmaster might say) the only thing really left to do is to wish a very Merry Christmas, we hope you have a good one.

Christmas Wreath Animated Ecard

Preview of Christmas Wreath, Animated Ecard from Ecard Mint

Check out Ecard Mint for a unique method of email marketing. Why not send employees and business partners a company birthday e card? Use our handy business Birthday ecard tool to make sure you never miss their special day again.

‘In Two Weeks’ Time…’

Have you noticed that there’s a sort of weary commentary that goes with the passing of time around the festive season? People chiming with all the regularity of a cuckoo clock: ‘in a month…in three weeks…in two weeks’ time IT will all be over for another year.’ It starts to feels like all hope of achieving everything we set out to do at the beginning of the season gets more and more unlikely with every open door of the Advent calendar.

But why so weary? We think we might know why.

Because it’s this time, above any other time of year, that we pile on the pressure: to have the perfect turkey, to buy the best gifts, to throw the best office party and send the best corporate Christmas card.

All too often, people associate being the best with being the most stressed. It’s like we’re not just counting down till Christmas day but the time just after the Christmas pud’s been dished up. And when the timer finally reaches zero, you’ll finally be able to just relax and let your wine spill down your nice new apron as you drift off during the Queen’s speech.

Well we don’t want you to have to wait until then to relax. We know that some things aren’t just about tradition but making the most of this time of year… and we might just be able to help you with one of those things.

Keeping in touch, especially if you’re a small to medium sized business is important. So our corporate Christmas e cards provide the perfect solution to reminding someone that you’re still there and always happy to hear from them.

Christmas cards can also be expensive and time consuming, depending on how many people make the ‘nice’ list.

Naturally, we’re pretty big advocates of ecards. For a few reasons, really:

  • You’ll save on postage cost and be able to personalise your cards without hand-writing every single one.
  • You can send them to the office down the road or to your customers ‘down under’ at the click of a button.
  • You can schedule your ecard way in advance or send it at 4.55pm on the last working day of the year.

Of course, we would say that. But we do actually believe that they can help relieve one of the big burdens of the festive period – letting you get on with worrying about the really important things, like whether to buy pre-made pigs in blankets (sure, they save time – but convenience like that comes at a premium).

So yes, we can help with that. To the other things, we say: ‘so what?!’ if the Turkey’s a little dry, if your relative asks if you still have the receipt for the scarf you bought them, or if you throw the worst party since Noah decided to put the world’s deadliest animals in the same room as the tastiest ones.

Christmas will come. And go. And come again. You’ll get more than one shot at it.

And as for keeping your clients? We’d like to say the same goes…

…but we’re determined not to get coal this Christmas.

Ecard Mint specialise in designing unique e cards for business including company birthday ecards.

A Christmas Story

By Christiana Brockbank

Unless you’ve been hibernating away in a cave somewhere (pleased that you didn’t bother to set an alarm) you’ve probably heard all about the competition between the big Christmas advertisements this year.

And you’ve probably noticed that the advert’s that tend to have a real impact are the ones that tell a story, however simple.

But the one that seems to have got everybody’s attention is John Lewis’ The Bear and The Hare. The advert centres on the somewhat suspicious friendship between a big grizzly bear and (lean and tasty) hare.

The M&S advert, not quite content with just one story, takes elements from many a fairytale in an extravagant mash-up of The Wizard of Oz, Alice in Wonderland, Aladdin and Hansel and Gretal.

Tesco go for a story about a couple from their first Christmas together to today as they celebrate with their children and grandchildren.

One unlikely brand to lodge itself firmly and forever in the collective Christmas consciousness is Coca Cola. Year after year, people await the ‘Holidays are Coming’ jingle and the trussed up red truck as confirmation that, yes, Christmas is definitely on its way. And I don’t know about you, but Coca Cola is rarely my tipple of choice around Christmas, yet there’s something inherently Christmassy about the brand. Just like John Lewis’ festive offerings of late, Coca Cola’s adverts are less about flogging a product and more about connecting with the audience through story.

And why? Because people love stories. There probably isn’t a day that goes by where we don’t hear, read or see one – whether in the newspaper, on film, in a book or, indeed, in the ad breaks.

Storytelling engages, it gets people on your side and keeps them there. It’s why so many of our animated business ecards tell a story, because online marketing works best when you’ve got people’s attention.

When you send an ecard to customers or businesses partners, it works because there’s no ulterior motive. You’re not selling a product – just like John Lewis wasn’t really trying to sell alarm clocks – you’re saying Merry Christmas or Happy New Year and sharing a story. A story that they’ll connect with, from a sender they’ll remember.

Browse Ecard Mint’s extensive design range and categories – from corporate Christmas e cards and business birthday cards to company employee cards.