Monthly Archives: July 2013

Ecards: Keeping your contacts warm without spamming them

It’s no secret that people do business with people they like. We are living in a digital age and companies are pouring resources into building relationships and ‘likeability’ through social media networks. The long term aim of such strategies involves converting these connections into leads. Ecards can be used to complement this: they can be used to keep contacts who you connect with regularly warm, without constantly bombarding them with marketing messages.

Ecards also provide a way of reconnecting with old contacts in a way that doesn’t seem overly ‘salesy’ and they can help to build a more personal connection with the recipients: a personalised birthday card, or a thank you note for someone’s custom, can work wonders. Not only can you build and reinforce these connections with ecards, but you can easily measure the results and benefits that they reap. The measurable analytics provided by our ecards mean that you can track precisely how contacts respond to the card and can thus learn more about what drives your business relationships.

Why ecards are being hailed as a key tool in the digital marketing mix

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

With the internet governing so much of the way in which we conduct our daily lives and communicate with each other, the task of making communications stand out is continually harder. In order to cut through the abundance of messages that most people receive each day, it’s important to connect, engage and entertain your target audience, rather than simply informing them. Ecards allow you to do just this by grabbing people’s attention with colourful backgrounds, and fun and entertaining images. Inject a fresh approach into your marketing mix by adapting one of the existing Ecard Mint cards, or by working with us to design a bespoke ecard that fits with your vision and brand.

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.”  Walt Disney

We couldn’t agree more.

The New Facebook Hashtags: What Can They Do For Your Business?

Facebook is the latest social media website to introduce the hashtag. The use of the hashtag grew organically on Twitter and has since been introduced on Google+, Instagram and Vine. Hashtags have been vital in expanding the role that social media can play: from reporting on new stories to aiding revolutions, hashtags have allowed people to gather around common causes and interests.

For businesses, hashtags can make it easier to reach new audiences and to take part in industry specific conversations. When a hashtag is placed at the beginning of a word, the word itself becomes a hyperlink. This means that it is easy to share content with people who are interested in the same topics. Additionally, they help to categorize the endless chatter that goes on on these increasingly popular social media websites.

If you’re promoting a new product or campaign, hashtags can help to increase visibility and can make it easier for people to engage with it. Hashtags also make it easier to see which topics people are talking about and what the current trends are. This can give you a better idea of your potential customers’ needs and interests.

Finally, try to use hashtags wisely. Use too many and you look like you’re lacking a focus, use too few and you may be missing out on the benefits that they can bring. They need to be targeted and well-thought out, instead of just noise.

Have you already started using hashtags on Facebook? If so, let us know if you think they are useful by commenting below this post, writing on our Facebook wall or tweeting us via our Twitter page.

 

7 top marketing tips for entrepreneurs

7 nuggets of practical wisdom from the excellent Entrepreneur magazine – a great resource for business ideas, trends, news, expert advice and growth strategies for small business owners.

The best and worst times to post on social media
A fascinating infographic. The optimal time to update your Facebook or Twitter page will obviously depend on your audience, but this is a thought-provoker all the same. Times quoted are US-based though. Has anyone seen a UK equivalent?

3 keys to creating viral marketing content
Thought leader Jonah Berger on what it takes to achieve that holiest of grails: going viral.

5 social media rules every entrepreneur should know
How do you grow from a following of 500 to 500,000? 5 pieces of sound advice from those best placed to give it: the current ‘darlings’ of the social media landscape.

5 ways to use Twitter beyond the basics
When a marketing exec in New York got the afternoon munchies, she sent out a tweet saying she could use a snack. Within an hour, a Pretzel Crisps truck was parked in front of her building unloading enough freebie snacks to feed her 50-person office. Impressed? Check out these 5 ways to jazz up your Twitter campaign. (Free snacks not included).

How you should be using LinkedIn  but probably aren’t
Nicole Williams, a small-business owner and LinkedIn expert highlights several essential tasks for using LinkedIn more robustly to build your business.

Digital marketing: it’s not just business, it’s personal
Be human. What could be simpler, right? But what exactly does ‘being human’ mean for online marketing? A group of social media and PR experts got together to discuss making digital marketing relatable, covering everything from creating customer loyalty to engaging through social media. Here are top four takeaways.

The best marketing advice you’re forgetting to follow
Entrepreneur’s panel of marketing experts answers common questions on a different topic each week. Here, the team answers: What’s one marketing tip that even savvy businesses overlook? Read and learn!